Monday, August 31, 2015
The Science of Storytelling
- In the Science of Storytelling Infographic by One Spot you will find useful information about storytelling. It has been written from the seller-consumer perspective and offers advantageous information.
As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But out brains are built to connect with compelling stories.
- Neutral Coupling
A story activates parts in the brain that allows the listener to turn the story in to their own ideas and experience thanks to a process called neutral coupling. - Mirroring
Listeners will not only experience the similar brain activity to each other, but also to the speaker. - Dopamine
The brain releases dopamine into the system when it experiences an emotionally-charged event, making it easier to remember and with greater accuracy. - Cortex activity
When processing facts, two areas of the brain are activated (Broca’s and Wernicke’s area). A well-told story can engage many additional areas, including the motor cortex, sensory cortex, and frontal cortex.
Sunday, August 30, 2015
Saturday, August 29, 2015
Friday, August 28, 2015
Thursday, August 27, 2015
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